For example, there are currently over 3,000 unique, pre-defined categories in GMB, making sure you have the most impactful categories selected makes a big difference in your rankings. Our experience is tremendous and we’ve got the capacity to make it effortless for you. Google My Business (GMB), is a list of your business’ working information, reviews, posts, and a lot more. One of the most effective methods to benefit visitors and clients is claiming and optimizing your Google My Business (GMB) profile. Organizing the data and making clear records of updates so stakeholders are informed of activities and the overall depth of the project is clearly understood, at all stages of the optimization. Over the last 6 years we’ve developed processes and strategies to make more complicated projects run smoothly and effectively. Organizations under 50 locations are our expertise. Our service is different in that there is no monthly fee, we have a one-time charge for our services and then they are applied to your GMB account(s) and you own them. Yext is a “pay to play” service, meaning they only offer optimizations while you are paying them, monthly, as soon as you cancel your subscription they remove any updates made. The key to managing business appointments is making sure you have relevant and accurate entries for your business, and Yext was designed for this purpose. Yext is an industry-leading software tool designed to manage information about a business’ location across a variety of Internet directory sites. The solution we’ve developed offers tremendous ROI, with the majority of our clients recovering the initial investment within a few months of completion. Many of these categories have low brand affinity, and due to the consumer journey and infrequency of purchase, channels like paid social convert very poorly, PPC can work well, but it’s a constant pay to play model, the second you stop paying your prospect pipeline dries up. Like with most prospects, it all begins with a search online, for businesses that meet the criteria above local businesses flourish, but for you to take advantage of this you need to be where your consumers are looking for you, and that means above the fold (top 3) on Google My Business, aka Google Maps. For many categories local search is critical to success, this is particularly true to service based businesses (like plumbers, HVAC, cleaners, etc), those with a high average-order-value, those where you are rarely in-market, or those that are situationally urgent (like windshield replacement, cell phone repair, and fire/water home restoration). Retail is far from dead, but in order to make sure you are not part of the record number of store closings you need to adapt, you need to talk to prospective consumers at the right time and with the right message. Help Local Consumers Find your Locations with GMB Optimization
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